Women’s Show Overview
Demographics
Studies show that Women’s Shows attract the following audience:
- • Women, ages 25-64
- • 65% are married
- • Highly educated - 58% have completed all or some college
- • 73% are homeowners with the median value over $150,000
- • High dual income households
- • Decision makers
- • Working women: self employed, executives, office workers, entrepreneur, sales and teachers
- • 27% have one or more children living at home
- • Major interests include entertaining, fashion, home decorating, gardening, travel and finance
Women make 80% of the family’s purchasing decisions including health, clothing, automotive, grocery, home and decorating.
Why Vendors Participate?
The Lynchburg Women’s Show will be extensively promoted in daily newspapers, targeted publications, billboards, leading radio and television stations, website and other special promotions.
Get Results!
Join other local businesses that will take advantage of this show:
- • Demonstrate, sample and sell products and services
- • Develop qualified sales leads and databases
- • Introduce new products
- • Conduct face to face market research
- • Increase brand recognition and exposure
- • Drive traffic to store locations and generate residual sales
- • Position products
- • Strengthen position in the market
- • Support retail clients or store locations
